This film project follows the story of Marc Lovatt competing in Ironman UK 70.3 to raise money for Shelter Box. Today, Marc is testing out his new open water swimming wetsuit in the North Devon sea...Baywatch style! This is a trial social media campaign. It is using short film to promote charity fundraising efforts in combination with marketing of a programme being produced for NTDTV. Marc is competing in Ironman UK 70.3 for the first time in June 2010. The programme delves into his physical and emotional challenges, and seeks to understand why he is doing this. (music courtesy of The Diversion; I'm Always Here, covering the Baywatch theme tune).
Tags: Marc Lovatt, Ironman UK 70.3, wetsuit, open water swimming, Baywatch, social media, fundraising, Shelter Box, Widecombe Bay, North Devon, NTDTV
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